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1. Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

2. Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.

by Malhotra, Naresh K [author.] | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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